The Need for Creative Selling

Creative selling holds a very definite place in our economy
today, and it is the only power that can keep our economy
strong, balanced, and capable of expanding to meet the new
situations and new conditions that are developing with light-
ning rapidity. These new situations and new conditions will
require new products and new services. Only the salesman
can create the new markets necessary for their success




The men and women who sell are not only faced with a
responsibility, but with a definite challenge. They must have
the daring and ability to create sales. They must stub their
toes, wake up, shake off that state of lethargy, and arouse
that sleeping giant of creative power and positive action
hidden within themselves. They must dare to think for them-
selves. They must rely on their own creative power. With
faith and confidence, engendered by positive thinking, they
can draw on their latent ability and practice and demonstrate
the power of creative selling to create sales that others may
think impossible.
Salesmen who blaze new trails, open up new markets,
pioneer new products, and create sales are salesmen who
dare to sell things that have not been sold before. While
others doubt, they go forward. They think, they seek, they
ask, they search, and they find. They open new opportuni-
ties and help to furnish employment to millions of people.
They have the challenge to dare, the incentive to undertake,
and the urge to begin, and soon their ability is turned into
power that produces sales. They realize that "he who dares
to think" stands secure in the majesty of his own might, and
enjoys the blessings of his own efforts.
Creative selling is a science and also an art. The science
teaches you what to do, and the art teaches you how to do
it. Creative selling is the ability and art of increasing the
satisfaction of the prospect by convincing him that the thing
he buys will best fulfill his needs and desires. In fact, it is
creating a market that did not exist before.